Google AdWords Strategies
The internet is one of the most popular media of doing a large variety of activities, such as looking for information, shopping, entertainment, correspondence. Advertising on the internet is slowly replacing phone campaigns and sending advertising materials to all and sundry. CPC advertising reduces advertising costs as the advertiser only needs pay for those who are interested in the ad and have clicked on it.
Advertisers use non-intrusive ads on websites as well such as sponsored search results for certain keywords on search engines. These ads tend to be directly related to what the consumer is searching for (if the ad appears on Google search) or the contents of an email or chat (if the ad appears in Gmail). Google AdWords is a cheap and effective method for advertising with a CPC or CPM strategy. Google now offers not only search and email facilities but also a host of other facilities such as blogging (through Blogger) and online networking (through Orkut). With Google being the most popular search engine now, it makes sense to advertise through Google using Google AdWords strategies so as to reach out to the greatest online traffic.
When starting on a Google AdWords campaign, one needs to figure out what one is aiming for through the advertisements. One needs to choose the list of keywords carefully and then place them in the different Ad Groups. This is to be done with the kind of product that one is trying to advertise and the target group one is trying to reach out to.
Google uses a different search technique as opposed to some other major search engines. Some search engines just look for the keywords on web pages and display them according to the frequency of the keyword on the webpage. Google however also checks for the webpage’s relevancy to the search query and the number of times the webpage is visited when one searches for those keywords. This method reduces the effect of ‘keyword loading’ or getting a better position for web pages on search engines by just filling up irrelevant information with the keywords.
Google AdWords maintains this relevancy factor. The advertiser needs to pay only for the number of times the ad has been clicked upon and thus can figure out the popularity of the ad. Therefore the Google statistics give an idea as to whether the ad is working or whether one needs to use a different ad to get across one’s message and to the target group in mind. These statistics are provided within 2-3 hours after one places one’s ad. Thus, Google AdWords are an immediate index of the popularity and success of one’s ad.
One needs to be familiar with the structure of ads on Google AdWords to make the best use of the limited space that one is offered – four lines. The first line is usually a headline in bold and underlined. The last line is the URL or link. The second and the third lines can be two different sentences or one long sentence spilling over into two lines. Therefore the headline is usually the keywords. The second line usually describes a benefit of the product and the third line also adds to it. For example,
Toe Pain From High Heels?
Skwishies shoe pads end sore feet.
Not like other pads - check it out!
www.skwishies.com
As Google AdWords start showing results very quickly, one gets an instant idea whether the approach is working or not. If one is advertising an ebook on a particular topic, one can figure out from Google AdWords the demand for such an ebook. One can offer a free report and find out the number of people who click on the ad and sign up for the free report. One can then change the ad a bit and see if it generates a better response. Settling on an ad that has the best response will increase the efficiency of the ad. With Google AdWords instant results, it is easy to find out which ad is getting the best response.
The first thing to do when embarking upon a Goggle AdWords campaign is to assess one’s product and target group and buy 2 or 3 keywords and set an affordable daily budget. Then one can create two or more ads and find out which works best and stick to that only. Since results are displayed within a few hours, an effective advertising campaign can be started in a very short time.
The internet is one of the most popular media of doing a large variety of activities, such as looking for information, shopping, entertainment, correspondence. Advertising on the internet is slowly replacing phone campaigns and sending advertising materials to all and sundry. CPC advertising reduces advertising costs as the advertiser only needs pay for those who are interested in the ad and have clicked on it.
Advertisers use non-intrusive ads on websites as well such as sponsored search results for certain keywords on search engines. These ads tend to be directly related to what the consumer is searching for (if the ad appears on Google search) or the contents of an email or chat (if the ad appears in Gmail). Google AdWords is a cheap and effective method for advertising with a CPC or CPM strategy. Google now offers not only search and email facilities but also a host of other facilities such as blogging (through Blogger) and online networking (through Orkut). With Google being the most popular search engine now, it makes sense to advertise through Google using Google AdWords strategies so as to reach out to the greatest online traffic.
When starting on a Google AdWords campaign, one needs to figure out what one is aiming for through the advertisements. One needs to choose the list of keywords carefully and then place them in the different Ad Groups. This is to be done with the kind of product that one is trying to advertise and the target group one is trying to reach out to.
Google uses a different search technique as opposed to some other major search engines. Some search engines just look for the keywords on web pages and display them according to the frequency of the keyword on the webpage. Google however also checks for the webpage’s relevancy to the search query and the number of times the webpage is visited when one searches for those keywords. This method reduces the effect of ‘keyword loading’ or getting a better position for web pages on search engines by just filling up irrelevant information with the keywords.
Google AdWords maintains this relevancy factor. The advertiser needs to pay only for the number of times the ad has been clicked upon and thus can figure out the popularity of the ad. Therefore the Google statistics give an idea as to whether the ad is working or whether one needs to use a different ad to get across one’s message and to the target group in mind. These statistics are provided within 2-3 hours after one places one’s ad. Thus, Google AdWords are an immediate index of the popularity and success of one’s ad.
One needs to be familiar with the structure of ads on Google AdWords to make the best use of the limited space that one is offered – four lines. The first line is usually a headline in bold and underlined. The last line is the URL or link. The second and the third lines can be two different sentences or one long sentence spilling over into two lines. Therefore the headline is usually the keywords. The second line usually describes a benefit of the product and the third line also adds to it. For example,
Toe Pain From High Heels?
Skwishies shoe pads end sore feet.
Not like other pads - check it out!
www.skwishies.com
As Google AdWords start showing results very quickly, one gets an instant idea whether the approach is working or not. If one is advertising an ebook on a particular topic, one can figure out from Google AdWords the demand for such an ebook. One can offer a free report and find out the number of people who click on the ad and sign up for the free report. One can then change the ad a bit and see if it generates a better response. Settling on an ad that has the best response will increase the efficiency of the ad. With Google AdWords instant results, it is easy to find out which ad is getting the best response.
The first thing to do when embarking upon a Goggle AdWords campaign is to assess one’s product and target group and buy 2 or 3 keywords and set an affordable daily budget. Then one can create two or more ads and find out which works best and stick to that only. Since results are displayed within a few hours, an effective advertising campaign can be started in a very short time.